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I've been making a lot of web sites for therapists lately, and in many ways the content of all of them has been pretty similar - this is what I offer, this is where I'm located, this is what counselling's all about, and so on.

One thing that not every counsellor agrees on, though, is whether they want a picture of themselves on their site. I think it's a good idea, it gives potential clients a bit of a sense of the person they might be working with, but this is the very thing that some people don't feel at all happy about. They don't want to be judged by what they look like - they want potential clients to come to a decision based on what they read rather than what they see.

I think this is an interesting point - do we judge a book by its cover, or do we simply feel more ready to open the book once we know what the cover looks like?